CRR

    Just like any other advertisement they want to represent how our product would be used in realistic scenarios. By producing a realistic commercial clip many things have to go into though. One how would this product be used in a real life scenario? Well due to our products versatile technology and functions we had multiple different examples we used. In this case we had a scene where I was running on a track, and getting my heart pumping, and especially showing off the products ability to capture the users heart rate. This in a way represents an interest in people who like running, or simply to check their heart rate. Another scenario that we came up with was style. With our products wide range of customizability we set up a scene in our commercial showing off the different available color bands. Our last scenario was an stress related one where our product used its ability to detect the users stress rate and tell the user to take a breath and calm down. Overall our product can represent many different groups, and help many of its customers.


    Our product definitely engages with the audience due to its wide variety of gadgets and abilities. It could appeal to all different kinds of people for particularly different reasons. And due to that wide variety of ground to cover, this product would have to be distributed in a lot of different places. For example the way that apple distributes their products is in their own wide range of stores, and also in other store such as best buy who also have a wide range of different locations. The product would also be advertised through the tv and social media. This way the product is accessible to all the different varieties of customers and would overall benefit both the seller and the spender. 


    Beforehand of starting this project, me and my groupmates had very little production experience. We didn't know where to start, what angles to shoot, and how to add up every different aspect of production. We took to studying the different shots, angles, and production tricks that would ensure that our commercial would come out as professional as possible. Also as we progressed with our shooting we became more aware on what type of angles would look better on certain scenes. Overall our production was probably the skill we most improved on, and in future projects our production will certainly be better.


    Our group didn't use many different technologies to record and edit our commercial. First to film the commercial we used and iPhone 12 which has as especially advanced camera for a phone. For our editing we used a mac-book with the imovie program. These tools were very reliable and it thoroughly helped us both edit and film our commercial. Without these tools our commercial wouldn't be the same, and as for now we are satisfied on how it turned out. That is mainly all the external sources we used to film and edit our commercial. 






Comments

Post a Comment

Popular posts from this blog

Genre Research: Comedy

Image
  My group and I are also researching comedy. As much as we want action, we also need to laugh. A comedy would also be a lot easier for us since we can just be ourselves. Comedy movies have a lot of close- ups, pans, long shots, and zooms. Close ups allow you to lead your audience into a more intimate setting. You can literally bring your audience closer to the action. And it emphasizes the importance of what we see. But as the push continues, it all breaks, letting viewers know they're watching a comedy movie.Long shots  give an overall context to the scene and usually lets viewers know that what we’re seeing right now isn’t the whole picture... until it zooms all the way out. Static shots, or stand still shots, build suspense. In comedy movies it allows room for the characters to correct themselves or something, Almost like a "wait for it" moment. Zooms emphasize expressions shown throughout the film. Props used in comedy films range from nothing to everything- like a t...
Read more

Planning Blog

Image
   Props Being that our commercial is an Apple Watch commercial, our main prop will be the Apple Watch. However we will also have different color Apple Watch bands as well as props aswell Costumes We have came up with these costumes to flow with the message we are trying to portray of the apple watch within that scene. Therefore, two of us will be exempliying the athletics perks of the Apple Watch, by wearing athletic clothing, to show the health and workout benefits of the watch. Another scene will include one of us wearing a really nice outfit, which may include, but is not limited to a nice shirt, jeans and some nice shows. This will help show the customization part of the watch and how stylist it can be and easy access it can. Basically proving the theory "a phone on your wrist".  Schedule  September 23rd:  Our group researched the codes and conventions of Apple Watch commercials  September 24th:  Our group started to plan the different props we ar...
Read more

Film review changes

Image
My group and I worked on our film in class. We talked about what modifications we thought needed to be made before we started. My colleagues and I showed our video to strangers last week. They offered us their feedback on how they liked our film and what modifications they thought should be made once they had seen it. We reviewed which adjustments we could and couldn't change as the group went around discussing what changes they were told to make. Many users claimed that the sound was an issue, and that it was difficult to hear specific parts of the actor or actress. Damaine did his best to improve the volume, but it couldn't be adjusted completely without re-filming everything. The editing was also brought to our attention as a concern. We'd have to fix it because some people thought it looked choppy. Damaine corrected what he could as the rest of the crew and I stood behind him, watching what he was doing. He also edited out certain sections that we thought were unneeded ...
Read more